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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 18/12/2019 13:16:17 • 1053 Views
PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN
HARGA TERHADAP KEPUTUSAN PEMBELIAN FRESTEA GREENCreated by :
Wan Muhamad Idris Baros ( 201411098 )
| Subject: | PRODUK
BISNIS
PEMBELIAN | | Alt. Subject : | PRODUCT
BUSINESS
PURCHASE | | Keyword: | CITRA MEREK
KUALITAS
HARGA |
Description:
Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh Citra Merek, Kualitas Produk dan Harga terhadap Keputusan Pembelian Frestea Green Tea di Wilayah Slipi, Jakarta Barat. Teknik analisis data menggunakan Analisis Regresi Linier Berganda. Sampel yang diambil sebanyak 150 responden yakni seluruh orang yang pernah membeli dan mengkonsumsi Frestea Green Tea. Penentuan sampel dengan teknik Purposive Sampling. Hasil penelitian dapat disimpulkan bahwa Citra Merek berpengaruh positif terhadap Keputusan Pembelian Frestea Green, Kualitas Produk berpengaruh positif terhadap Keputusan Pembelian Frestea Green, Harga berpengaruh positif terhadap Keputusan Pembelian Frestea Green, Citra Merek, Kualitas Produk dan Harga berpengaruh positif secara simultan terhadap Keputusan Pembelian Frestea Green
| Contributor | : |
- R.A. Nurlinda, SE, MM.
| | Date Create | : | 18/12/2019 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-201411098 | | Collection ID | : | 201411098 |
Source :
Undergraduate Theses of Management
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@perpustakaan Universitas Esa Unggul 2019
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-citra-merek-kualitas-produk-danharga-terhadap-keputusan-pembelian-frestea-green-13999.html
[ Free Download - Free for All ]
 UEU-Undergraduate-13999-COVER.Image.Marked.pdf - 168 KB- UEU-Undergraduate-13999-PERNYATAAN KEASLIAN.Image.Marked.pdf - 141 KB
- UEU-Undergraduate-13999-PENGESAHAN.Image.Marked.pdf - 159 KB
- UEU-Undergraduate-13999-PERSETUJUAN PUBLIKASI ILMIAH.Image.Marked.pdf - 144 KB
- UEU-Undergraduate-13999-ABSTRAK.Image.Marked.pdf - 160 KB
- UEU-Undergraduate-13999-KATA PENGANTAR.Image.Marked.pdf - 146 KB
- UEU-Undergraduate-13999-DAFTAR ISI.Image.Marked.pdf - 156 KB
- UEU-Undergraduate-13999-DAFTAR GAMBAR.Image.Marked.pdf - 144 KB
- UEU-Undergraduate-13999-DAFTAR TABEL.Image.Marked.pdf - 145 KB
- UEU-Undergraduate-13999-DAFTAR LAMPIRAN.Image.Marked.pdf - 157 KB
- UEU-Undergraduate-13999-DAFTAR PUSTAKA.Image.Marked.pdf - 156 KB
- UEU-Undergraduate-13999-LAMPIRAN 1 (Pertanyaan Pra Survei).Image.Marked.pdf - 144 KB
- UEU-Undergraduate-13999-LAMPIRAN 2 (Kuesioner Pernyataan).Image.Marked.pdf - 189 KB
- UEU-Undergraduate-13999-LAMPIRAN 3 Data Karakteristik 150 Responden.Image.Marked.pdf - 148 KB
- UEU-Undergraduate-13999-LAMPIRAN 4 dan 5.Image.Marked.pdf - 300 KB
- UEU-Undergraduate-13999-LAMPIRAN 5 Hasil Uji Validitas Dan Reabilitas.Image.Marked.pdf - 189 KB
- UEU-Undergraduate-13999-LAMPIRAN 6 Hasil Uji Analisis Regresi.Image.Marked.pdf - 148 KB
- UEU-Undergraduate-13999-BAB1.Image.Marked.pdf - 358 KB
[ FullText Content - Please, register first ]
1. UEU-Undergraduate-13999-BAB2.Image.Marked.pdf - 246 KB
2. UEU-Undergraduate-13999-BAB3.Image.Marked.pdf - 248 KB
3. UEU-Undergraduate-13999-BAB4.Image.Marked.pdf - 636 KB
4. UEU-Undergraduate-13999-BAB5.Image.Marked.pdf - 166 KB
5. UEU-Undergraduate-13999-BAB6.Image.Marked.pdf - 162 KB
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